Gryphon

Logo and clothing design.

Unique curves and shapes for an exciting sport.

3D design

Biker

3D design to present the coolness.

Make the design live and imagine it in your hands.

Company
Hungarian Gryphon
Industrial
Motor Builder Company
Location
Hungary

About the Project

The Hungarian Gryphon is a motorbike builder company. They needed a new brand that could help elegantly identify them. The Griff is a mythical animal of Hungarian and Eastern culture, which is echoed in many of the East's legends and legends. Chronicles tell us that gryphons nest in the crystal mountains of the homeland. The result is a geometric logo, which appears mainly on the team clothes and motorbikes.

The logo

Mythical Animal

Sketch

How was it made?

In the first step, we made sketches about different ideas.

When we got the customer's thoughts about the logo idea, we collect different forms and logotypes. It is called logo mood boarding.
When we have the mainline of the design, we draw the first draft of the logo. If we find the drawings good enough to use, we make the digitalization steps.

Logo Grid

Create the balance with logo grid.

The grid shows the way you should go on.

For the main character, we used circles to built it. The lines follow the different circles, and the result is a total balanced shape. The line drawing is completely symmetrical. The grid shows those areas where we can not cross.
The typography balances the subtlety of the form. Everybody can read it easily both from close and far away.